Leah Callahan Design
Leah Callahan | Designers
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WCRD Radio

Identity Redesign

Identity re-brand of the WCRD 91.3 radio station, as a project with the Design Seminar Spring 2017. Worked collaboratively with a team of four other designers to give WCRD a fresh, modern identity.

The logo solution plays with the negative space of the letterforms. The space features a representation of an emoticon hand moving forward to press a play button. The play button is symbolic of the “Always Better” slogan, which cues people to tune in and play WCRD.

  • Awards
  • Graphic Design USA National Identity Award
WCRD Radio Identity WCRD Radio Identity WCRD Radio Identity WCRD Radio Identity WCRD Radio Identity WCRD Radio Identity WCRD Radio Identity WCRD Radio Identity WCRD Radio Identity WCRD Radio Identity
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