App / Website / Marketing / Identity
Currently, there is a huge demand for computer science careers because of advancements in technology progressing faster than we have people trained in this field. Interloop is a campaign that aims to increase industry awareness and excitement about code for children ages 5 – 12.
Currently, the best opportunities for kids to learn programming are expensive, only available within private schools, located on the west coast or large cities, and are overall poorly designed. Interloop will provide equal opportunities for children interested in technology and programming specifically in Muncie and other underprivileged cities around the United States. Through my campaign, children will learn, develop, and practice valuable skills based on computer science — no matter their geographic location, economic status, or community resources.
The components of the campaign include an identity design, an app, a website, packaging, print and digital advertising, and a promotional video.